In 2019, for Sanmenxia, it is the first year of cultural integration.

   Under the correct leadership of the Municipal Party Committee and the Municipal Government, and under the guidance of the Provincial Department of Culture and Tourism, the Municipal Culture, Radio, Film and Tourism Bureau, taking the east wind of institutional reform, always maintains a firm political position and high working status, keeps innovation, and carefully Planning, solidly advancing various works, scientifically sketching a blueprint for development, the integration of cultural and tourism burst out new vitality and achieved new results, showing a new situation of blooming flowers and purple.

   1. The activating force of Baige's competition, the integration of culture and tourism

   Public services are improving day by day. There are 4 national-level cultural advanced counties and 2 provincial-level cultural advanced counties in the city, which has achieved full coverage of culturally advanced county-level units; the city has 1 provincial-level public cultural demonstration area and 2 demonstration projects; and provincial-level special cultural bases 3 Pcs. The city's 74 township (street) comprehensive cultural stations and 1,465 administrative villages (community) grassroots comprehensive cultural service centers have all been completed, and the provincial targets have been successfully completed, ranking fourth in the province. 7 public libraries have reached the library standard of level 3 or above, and 10 grassroots public cultural service units have won the title of "Henan Provincial Public Cultural Service Advanced Unit". In 2019, 67 tourist toilets were newly built and renovated in the city, exceeding the provincial target.

   Literary and artistic creation highlights frequently. Organized and created a large number of excellent plays such as "Red Sorghum", "Painted Skin", "Woman is the Mountain", "Cao Duan Returning Home", "Son of Dashan", "Yao Chong's Resignation", "Gang Tang's Legacy" He was selected as the local drama performance of the national grass-roots academy. "Gan Tang's Legacy" was listed on the CCTV drama channel "Kyushu Grand Theater". The stage arts are sent to the grassroots, the Central Plains Cultural Stage, the government-sponsored 100 plays, the rural public welfare movie screenings, the Spring Manwei letter, Happy Sunday, Impressions·Swan City Summer Music Festival, and the drama enters the campus. welcome.

   The poverty alleviation of cultural tourism has been carried forward in a solid manner. Comprehensively promote the full coverage of cultural broadcasting and television infrastructure, and no blind spots for cultural activities, and improve the overall level of the construction of public cultural service systems in poor villages. The city's 346 poverty-stricken village grassroots cultural service centers have all been built and radio and television signals have been fully covered; the drama "Son of Mountain" and "Water at the Source" have been created with the theme of poverty alleviation; the organization has completed the "red literary light cavalry" into the grassroots Rural poverty alleviation performances. The Lu's Dashun Bay Eco-tourism Project was included in the National Financial Support Tourism Poverty Alleviation Project; Lu's County was selected as the Henan Tourism Poverty Alleviation Demonstration County; Lingbao City Sihe Township, Lu's County Zhuyangguan Town was selected as the Henan Province's Special Eco-tourism Demonstration Town; 9 villages were selected as rural tourism characteristic villages in Henan Province; 6 rural tourism operating units were rated as four-star and three-star rural tourism operating units. The city has 8 city-level characteristic tourism ecological demonstration villages, 14 rural tourism characteristic villages, 1 leisure and tourism park, 3 rural tourism creation guest demonstration bases, and 11 automobile trunk project demonstration units. There are 27 characteristic bed and breakfast villages planned and built in the city, of which 8 have been built and put into operation; more than 70 tourism enterprises and special tourism poverty-stricken villages have carried out special operations to form teams to help. At present, there are more than 600 various types of rural tourism business units in the city, and the total number of people engaged in rural tourism is more than 30,000. Through the development of rural tourism, 1640 households and 8908 people have been lifted out of poverty.

   The cultural industry continues to improve. There are 10 provincial-level cultural industry demonstration bases (parks), 53 municipal-level cultural industry demonstration bases (parks), and more than 4,000 cultural industry enterprises in the city. The total number of cultural industry practitioners is more than 100,000, and the total annual output value About 4.5 billion yuan.

   The tourism industry is developing strongly. The city has 14 4A-level tourist attractions, 1 provincial-level tourist resort, 16 star-rated hotels, 47 travel agencies, 1 provincial-level Chinese medicine health tourism demonstration base, 3 provincial-level research tourism demonstration bases, and special hot springs. There are 2 tourist resorts and 2 tourist car and boat companies. In the first three quarters of 2019, the city received a total of 42.624 million tourists from home and abroad, an increase of 18.68% year-on-year; total tourism revenue was 37.903 billion yuan, an increase of 17.6% year-on-year. The growth rate of all indicators is higher than the average level of the province, ranking firmly in the first square in Henan Province.

   Cultural relics and non-heritage protection inherit new colors. The city has one world cultural heritage, 10 national key cultural relics protection units, 55 provincial cultural relics protection units, 102 municipal cultural relics protection units, 3413 non-removable cultural relics (sets), nearly 70,000 cultural relics ( Sets), of which 9882 pieces of precious cultural relics (sets). There are also 11 traditional Chinese villages, 58 traditional villages in Henan Province, 4 national-level non-heritage protection projects, 33 provincial-level projects, 113 municipal-level projects, 3 national-level non-heritage inheritors, and 38 provincial-level inheritors. 285 people at the municipal level, 1 provincial-level cultural and ecological protection test zone, 5 provincial-level non-genetic research institutes and exhibition halls, Lingbao Paper-cutting and Lushi Paper-cutting were selected into the list of the first batch of national traditional craft revitalization projects. The number of cultural relics and non-heritages are at the forefront of the province, and the 27th cultural relic safety year has been achieved. Since the beginning of this year, the city has completed 10 archaeological excavation projects and 2 ongoing projects, and found more than 600 tombs and more than 1,400 unearthed objects (sets).

   2. Do not cover your eyes with floating clouds

   Sanmenxia has a long history, splendid culture, beautiful mountains and rivers, deep endowment of tourism resources, and outstanding advantages. White Swan, Yangshao Culture, Dikengyuan, Daodejing, Mainstay, Western Folk Customs, etc. are monopolistic in the whole country and even the world. Resources, cultural and cultural integration have broad space for development. However, we are soberly aware that whether it is "reading thousands of books and traveling thousands of miles" or "poetry and distance finally come together", the integrated development of culture and tourism is at the national level and at the provincial, municipal and county levels. A new subject requires us to change our concepts, innovate thinking, find the true meaning in concrete practice, integrate and develop in the process of work advancement, explore effective paths, and explore "Sanmenxia practice."

   Since the 18th CPC National Congress, the CPC Central Committee and the State Council have made important arrangements for cultural and tourism work. General Secretary Xi Jinping attaches great importance to the integrated development of culture and tourism, issued a series of important speeches on cultural and tourism work, put forward major assertions of firm cultural self-confidence, analyzed the relationship between culture and tourism, and clarified the importance of integrated development of cultural and tourism , Necessity, and specific requirements, scientifically answered a series of directional, fundamental, and overall major questions concerning the development of culture and tourism. When General Secretary Xi Jinping conducted the twelfth collective study on the study of improving the national cultural soft power in the Politburo of the Central Committee of the Communist Party of China, "it is necessary to systematically sort out traditional cultural resources so that the cultural relics collected in the Forbidden Palace, the heritage displayed on the vast land, All the texts written in ancient books come alive.” From September 16 to 18 this year, General Secretary Xi Jinping came to Henan Province again to conduct investigations and surveys, educating on the theme of economic and social development, "not forgetting the original intention, and remembering the mission", inheriting red. Genes, the protection of the Yellow River ecology and the development of rural tourism, and the promotion of rural revitalization have provided clear instructions, which have pointed out the direction for us to do a deep integration of cultural tourism and promote industrial development.

   On August 12 this year, the State Council issued the "Opinions on Further Enhancing the Potential of Culture and Tourism Consumption", proposing nine policy measures to stimulate the potential of culture and tourism consumption. On August 27, the General Office of the State Council issued the "Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption", noting in particular that the city’s main business districts and distinctive commercial streets should be closely combined with culture, tourism, leisure, etc. to cultivate business, tourism, Culture, sports and other integrated consumption patterns to meet the diversified needs of contemporary people's consumption needs. The integration of culture and tourism is about to usher in a new round of development opportunities for all regions, deep levels and high quality.

   The main leaders of the Municipal Party Committee and the Municipal Government have also issued instructions on cultural tourism on many occasions, clearly requesting to accelerate the construction of cultural highlands and well-known tourist destinations in the country, and make new and greater contributions to the transformation and development of our city and the construction of inter-provincial regional central cities.

   Culture has become the core resource of tourism, and tourism has become an important market for culture. The organic integration and deep integration of the two are not only the objective needs of the mutual prosperity of culture and tourism, but also the inevitable law of the development of culture and tourism. To truly achieve the integration of cultural and travel, multi-dimensional scheduling, comprehensive efforts and in-depth integration are necessary.

   (1) Actively achieve the organic integration of departments

   The convergence of business and rights and responsibilities is the basic requirement of institutional reform. With the care and support of the Municipal Party Committee and the Municipal Government, the newly established Municipal Culture, Radio, Television and Tourism Bureau has 22 departments, which have achieved the upward and downward effects of business departments and departments with the Provincial Department of Culture and Tourism. , Provides institutional guarantee for the integrated development of cultural and tourism.

   (2) Actively achieve the organic integration of resources

   Resource integration is an important means to realize the optimal allocation of resources, maximize the benefits of resources, release the dividends of the cultural tourism industry, and promote the integrated development of culture and tourism. It is also the fundamental purpose and specific requirements of institutional reform. Therefore, we must adhere to the people’s demand for a better life in culture and tourism, effectively handle the relationship between protection and development, and strive to enrich the meaning of tourism with culture as the soul, promote tourism development, and use tourism as a carrier to demonstrate cultural charm and promote Cultural prosperity, comprehensively promote the integrated development and high-quality development of cultural undertakings, cultural tourism industry, and the protection and utilization of cultural heritage.

   (3) Actively achieve the organic integration of industry

   Culture is an important support for the great development of the tourism industry. The great development of the tourism industry can promote the great prosperity of culture. Natural resources, cultural landscapes and urban customs are the three driving forces that inspire tourism consumption, especially the charm of culture that inbound tourists must talk about when traveling to China. Not only the creation of cultural landscapes and urban tourism and leisure functions requires culture, but the construction and development of natural landscapes also requires culture to rely on, fully and properly reflect historical heritage, regional characteristics and cultural connotations. The form of cultural display, thereby effectively stimulating cultural tourism consumption. Therefore, the development of the tourism industry must have a true culture, so as to achieve the organic integration and comprehensive improvement of the cultural industry and the tourism industry.

   (4) Actively achieve the organic integration of the brand

   To promote the integrated development of cultural tourism, we must implement a brand strategy. We need to rely on culture to develop tourism, rely on tourism to create brands, rely on brands to grow industries, and rely on industries to nurture culture. We should use cultural and tourism integration projects as carriers to activate excellent cultural resources, tell stories of Sanmenxia, build a number of cultural tourism scenic spots, protect and develop a number of cultural tourism famous towns and villages, build a number of cultural tourism fine lines, and plan a number of cultural tourism entertainment Performing arts projects, launching a batch of special cuisines, developing a batch of cultural and creative products and tourism commodities, forming a cultural tourism product system with outstanding characteristics, diverse types, bright brands and meeting the needs of different groups. Relying on major cultural tourism festivals and events, we should build a brand for festivals and exhibitions. It is necessary to explore the establishment of cultural relics, non-legacy development and protection, and the integrated development of the tourism industry, strengthen the organic connection between supply and demand channels and information platforms, promote cultural inheritance and industrialization through cultural tourism activities, and promote the interaction of customer sources and the mutual reflection of brands.

   (5) Actively achieve the organic integration of the market

   It is necessary to further integrate the publicity and promotion resources of the cultural broadcasting and television and tourism departments, and build a three-dimensional and comprehensive cultural tourism promotion system. It is necessary to accurately grasp the market demand and consumption trends of cultural tourism, innovate cultural tourism exchange cooperation and marketing methods, form a new multi-level and multi-field foreign exchange pattern, develop marketable cultural tourism products, broaden the consumption field, and promote the cultural tourism industry. Deep integration and transformation development.

   (6) Actively achieve the organic integration of industry supervision and administrative law enforcement

   Combined with the reform and innovation of the cultural tourism supervision system and mechanism, strengthen the comprehensive supervision of the cultural tourism market, create a civilized and honest, standardized and orderly market environment, and continuously improve the satisfaction, sense of belonging, and happiness of citizens and tourists.

   (7) Actively achieve the organic integration of personnel

   Although this institutional reform involves national public officials, it should be soberly aware that in the process of cultural and tourism integration, there are many values, institutional mechanisms, business areas, operating methods, working habits, standard requirements, etc. Estrangement and conflict.

   When we adjust the arrangement of the division of leadership and department personnel, we always insist on strengthening the leadership of the party, insisting on the five lakes and four seas, combining both ability and virtue, giving priority to virtue, and insisting on the combination of department needs and personal wishes. Through institutional reforms, department resetting, and personnel optimization, full integration and role transformation were achieved, which was unanimously recognized by all cadres and employees.

   (8) Actively achieve the organic integration of reality and goals

   In the process of institutional reform and personnel adjustment, we have focused on party spirit training, and constantly educated and guided the majority of cadres and employees not to forget their original intentions, keep in mind the mission, use conscientious work to solve current real problems, and use selfless dedication to create more Brilliant performance. In the process of job adjustment and comprehensive integration, it not only did not affect the work, but also further stimulated the endogenous motivation of the agency staff to take the courage to act as a secretary.

   Openness is a natural feature of culture and a natural attribute of tourism. Entering a new era of cultural integration, we no longer divide cultural people, radio and television people, tourist people, because we are all cultural people, radio and television people, tourist people.

   3. Make sure that the green mountain is not relaxed, set sail to realize the dream of Swan City

   The cultural tourism industry is not only an endogenous driving force for local economic and social transformation and sustainable development, but also an important channel for enhancing the city's image and expanding its opening up. At present, my country has entered the era of mass tourism and the era of global tourism, and the people's demand for cultural tourism consumption has also risen to a new level. Fully satisfying the people's needs for a better life is not only our original intention and desire, but also our responsibility and mission.

   To this end, we must stand on the overall situation and plan ahead, guided by Xi Jinping’s new era socialist ideology with Chinese characteristics and the spirit of the 19th National Congress of the Communist Party of China. The strategic deployment of the "Five Centers" is aimed at building a cultural highland and a well-known tourist destination in the country, with the 100th anniversary of Yangshao Cultural Discovery and the White Swan City brand promotion project as the main line, and the "two parks" (Miaodigou National Archaeology) The Ruins Park, Yangshao Village National Archaeological Site Park) and the “Three Zones Creation” (global tourism demonstration zone, 5A-level tourist scenic spot, national-level tourist holiday zone) are the starting points for expanding new horizons, promoting new dissemination, and releasing new kinetic energy. Enhance the core attractiveness and competitiveness of cultural tourism in Sanmenxia City, and contribute cultural and tourism power to the construction of inter-provincial regional central cities.

   So, how to do a good job in the integration of cultural and tourism development in our city? To sum up, it is to clarify a goal, seize two main lines, and highlight ten efforts:

   (1) Scientific positioning, establishing a new goal of integrated development of cultural and tourism

   Culture is the root of a country and a nation. The prosperity of a country is always supported by the prosperity of culture; tourism symbolizes economic prosperity and is an important symbol of high-quality life.

As far as Sanmenxia is concerned, we must adhere to the general idea of "cultural benefit to the people, tourism enriching the people, prosperity with culture, and literacy with travel", with the goal of creating a cultural highland and a well-known tourist destination in the country, accelerate the promotion of cultural undertakings and cultural tourism industry Through transformation and upgrading, our city will become an inter-provincial regional cultural tourism center city and an innovative cultural tourism city.

   (2) Grasp the main line and create a new pattern for the integration of cultural and tourism development

   Gu Renyun: "The outline is clear, and you must follow the rules." The integrated development of culture and tourism involves all aspects of the public service system, literary and artistic creation, cultural tourism industry, cultural heritage protection and utilization, cultural poverty alleviation and tourism industry poverty alleviation, administrative law enforcement and market supervision. Can't grab eyebrows and beards. We must firmly grasp the two main lines of the 100th anniversary of the Yangshao Cultural Discovery and the White Swan City Brand Enhancement Project, and lead the cultural and tourism integration to achieve new breakthroughs and achieve new development.

   1. The 100th anniversary of Yangshao Cultural Discovery

   Yangshao culture is the most important archaeological culture in the Neolithic Age of China. It occupies an important position in the history of human civilization. It has extremely important historical and practical significance for exploring the source of Chinese civilization and establishing cultural self-confidence.

   At present, the preparation work for the 100th anniversary of Yangshao Cultural Discovery has been fully launched and has received strong support from the Ministry of Culture and Tourism, the State Administration of Cultural Heritage, the Chinese Academy of Social Sciences and the provincial government. The next step is to actively strive to raise the commemorative activities to the national level, build an "early China" civilization corridor and China's root pro-cultural brand, transform this monopoly resource into cultural soft power, and then strengthen the hard power of cultural and tourism integration and development To create a "new highland of inbound tourism in Henan Province".

   2. "White Swan" city brand promotion project

   The white swan is an extremely precious gift from heaven and has become the most dazzling brilliance in Sanmenxia. It not only adds a beautiful landscape to the city, but also shows the city's good ecological advantages to the world. We must mobilize the whole society to fully implement the "white swan" city brand promotion project and "lighting the swan city" project to create a livable and travelable "Chinese ecological city" city image.

(3) Comprehensive efforts to stimulate new momentum for the integration of cultural and tourism development

   1. Focus on improving the top-level design of cultural tourism integration

   It is necessary to thoroughly study the resource advantages and method paths of the integrated development of cultural tourism, start the preparation of the "Sanmenxia City Cultural Tourism Industry Development Plan" as soon as possible, and complete the two special plans for cultural industry and rural tourism, and further clarify the city's positioning, development direction, and industrial layout. , Major projects, safeguards, provide top-level design and technical support for the integration of cultural and tourism development, urban transformation and development.

   2. Focus on planning major cultural tourism construction projects

   The development of the cultural tourism industry mainly depends on cultural output and tourism consumption, and must be characterized, specialized, and large-scale. For a city and a region to be bigger and stronger, it must have a world-famous, nationally well-known leading attraction with a powerful driving function and market appeal.

   The current number of cultural tourism resources, cultural tourism industry and A-level tourist attractions in our city are all ranked first in Henan Province, and the tourism industry system is becoming more and more complete. The key is the lack of large projects to support and lead. The top priority is to build leading scenic spots, plan major projects, and form a cultural and tourism industry development pattern with center breakthroughs, dot-line connections, block combinations, rich levels, and clustering of elements.

   In the coming period, we must focus on the planning and construction of seven major projects:

   First, Miaodigou National Archaeological Site Park, Yangshao Village National Archaeological Site Park, Beiyangping Archaeological Site Exhibition Center. As soon as possible, the construction of the Miaodigou Yangshao Cultural Museum, the upgrading and reconstruction of the Yangshao Cultural Museum in Mianchi County, and the construction of the Yangshao Village National Archaeological Site Park will be fully launched before the 100th anniversary celebration of the Yangshao Cultural Discovery in November 2021. At the same time, cooperate with the "Research Project of the Origin of Chinese Civilization", do a good job in cutting-edge theoretical research and use of results, and lay a solid foundation for the construction of the "early China" civilization corridor and China's cultural roots.

   The second is the Swan Lake Tourist Resort. In order to adapt to the new trend of cultural and tourism integration, develop new formats, and further enrich the supply of cultural and tourism products, the municipal party committee and municipal government decided to integrate Swan Lake National Urban Wetland Park, Shaanzhou Park, Yellow River Park, Guo State Museum, Shaanzhou Dikengyuan, Gaoyang Advantageous resources such as mountain hot springs and Wentang village resort towns, through the Swan Lake Cultural Tourism Holiday Park (including Swan Lake Honeymoon Resort, the construction of the ancient city of Shaanzhou and the upgrading of the Yellow River cruise ship terminal), the Shaanxi Dikengyuan Folk Culture Tourism Area (including Henan Province Non-genetic Innovative Center), Gaoyangshan Hot Spring Tourism and Holiday Complex, three core experience projects, to build the Yellow River scenery, swan viewing, wetland sightseeing, cultural site protection and display, hot spring rehabilitation, folk experience, gourmet entertainment, sports and fitness , A high-quality tourist resort in one of ecological leisure, and create a national-level tourist resort, making it a large-scale cultural tourism complex with the nature of a tourist destination in the Yellow River Basin. At present, the project has been listed in the city's major industrial and infrastructure construction projects in 2019, the number one project of "Three Districts Creation", and has received strong support from the Provincial Department of Culture and Tourism. Orderly.

   The third is the Sanmenxia Cultural Tourism Center. Further improve and perfect the cultural tourism public service system, actively promote the planning and construction of the cultural tourism center, and organically integrate with the International Cultural and Expo City, develop the exhibition economy, and stimulate the consumption of cultural tourism.

   The fourth is the cultural and tourist characteristic commercial block in the main urban area. Planning and construction of cultural and tourist characteristic commercial blocks in the main urban area, the development of a new generation of immersive experience-based culture and tourism consumption projects based on 5G, ultra-high definition, virtual reality, artificial intelligence and other technologies to provide tourists and citizens with special dining, leisure and entertainment, culture Creativity, non-legacy displays, travel shopping, online games, music and animation, and other comprehensive tourism services, prosper the city's night economy, and create urban tourism consumption hot spots.

   Fifth, the industrial cluster of mountain homestays in western Henan. Actively adapt to the new normal of the development of cultural tourism, cultivate new advantages of the industry, stimulate new tourism consumption, and promote leisure vacations, poverty alleviation and rural revitalization with characteristic homestays. The total investment of the project is 2.5 billion yuan. The first batch of 11 homestay villages will be completed and put into operation by the end of this year. The second batch of 19 characteristic homestay villages must be ready for construction within the year, and all construction will be completed next year.

   Six is the "Three Mountains and One Belt" tourism and holiday complex. Opening the Ganshan-Siheshan-Yanzishan tourist highway, with Ganshan Sports and Recreation Theme Park, Siheshan Apple Town, and Yanzishan Forest Holiday as the main body, forming a mountain tourism and vacation industrial cluster.

   Seventh, the Hanguguan Laozi Cultural Health Park. The project takes the inheritance of Laozi's philosophy as the core, and aims to create a world-renowned Taoist cultural research exchange and traditional cultural development benchmark that integrates leisure and vacation, training and exchange, self-cultivation, and purification of the soul. Currently, the first phase of the project is being stepped up.

   In particular, we must conscientiously study and implement the spirit of General Secretary Xi Jinping’s important speech during his investigation and investigation in Henan. New growth poles and flash points for scientific development and green development.

   3. Focus on prosperous literary and artistic creation

   Art is the most contagious. A good work of art can recite generations, influence generations, and educate generations, not only to better meet the cultural needs of the people, but also to improve the quality of the city and expand it. It has an important role in external influences and enrichment of tourism formats. In recent years, the city's cultural and artistic creations have made remarkable achievements, and many plays have also won national and provincial awards and performed exchanges at home and abroad. However, only a few plays are not enough. We must adhere to the people-centered creative direction of art creation and production, work hard on "outstanding fine products and talents" and "a hundred flowers blooming and a hundred schools of thought contend", improve the art production mechanism, and cultivate local famous artists. We must actively adapt to and meet the needs of all levels of the elderly, young and old, and domestic and overseas. In particular, we must fully consider the actual situation of the main consumer group has been transformed into "post-90s" and "post-00s". In drama, music, dance, radio and television, Non-legacy and folk performances, tourism performances and other fields of literary and artistic creation have achieved a breakthrough, building a youthful and fashionable, vibrant and charming city image.

   4. Focus on promoting the protection and utilization of cultural relics and non-legacy

   When General Secretary Xi Jinping worked in Zhejiang, he warned against the opposition of economic development and cultural relics protection in some places. He said: "If you can be forgiven for not paying attention to ignorance in the past, then you are not paying attention when you are aware of it. That is the problem of consciousness and the concept of political achievements." In the important instructions for cultural relics, he also emphasized: " Cultural relics carry a splendid civilization, inherit historical culture, and maintain the national spirit. It is a precious legacy left to us by our ancestors. It is a deep nourishment to strengthen the construction of socialist spiritual civilization. The protection of cultural relics is contemporary and beneficial."

   Protection is the bottom line, and utilization is the high line. We must attach great importance to the protection and inheritance of cultural relics and intangible cultural heritage. We must not regard the protection and inheritance of cultural relics and non-legacy as a burden of construction and development, nor can we require that the protection of cultural relics make way for project development. The Standing Committee of the Municipal Government has studied and decided to make cultural relics and archaeological exploration a prerequisite for project approval. All levels, departments and planning, design, development and construction units must strictly abide by and perform relevant procedures in accordance with laws and regulations.

   Everyone knows that every cultural protection unit listed as a world cultural heritage will form a new tourist hotspot; the completion of every national archaeological site park will bring about an improvement in the environment, an image and an increase in jobs. Therefore, we must attach great importance to the important role of cultural heritage in building the traditional Chinese cultural inheritance system, promote the core values of socialism, and strengthen cultural self-confidence. Sanmenxia should be used as a cultural relic city and a non-legacy city in the province. Protection, rational development, scientific use, spreading excellent culture, enriching tourism supply, improving city quality, and promoting the sustainable development of the cultural tourism industry and economic society.

   One is to protect the large sites. Sanmenxia City is an important birthplace, inheritance and core node city of the ancient Silk Road and Han-Tang Ancient Road of the Chinese nation. There are currently 3413 cultural relics registered in the city, and more than 600 cultural relics protection units at all levels have been announced, of which the relics account for More than 40%. Especially the Yangshao Village Ruins, Miaodigou Ruins, Beiyangping Ruins, Lu's Paleolithic Ruins, Weihan Ancient Road and other cultural sites occupy an important position in the country and the province. We must rely on the large ruins and their historical environment and scientific research , Education, recreation and other functions, continue to strengthen the top-level design, highlight the main responsibility, and constantly innovate the protection model of large sites, making new contributions to the protection of the large sites in the province and the integration of the city's cultural and tourism development.

   The second is to promote the role of museums. Taking the opportunity of building a "Hua Xia Historical Civilization Inheritance and Innovation Zone", we will continue to strengthen the museum's planning and construction, operation and management, cultural relics protection, display and utilization, and social services. The tourism function makes the museum not only an important place for the people to acquire knowledge and cultivate their sentiments, but also an important choice for public cultural leisure and tourism consumption. With the "Internet + Chinese civilization" as the starting point, we should deeply explore and fully explain the historical, cultural, tourism, research value of cultural relic resources, accelerate the construction of "digital museum" and cultural and creative industries, conduct cross-border integration and brand building, and realize Culture promotes creative development, and uses creativity to promote cultural heritage and tourism development.

   The third is to take the initiative to go out. It is necessary to explore the establishment of a new model for the protection and display of cultural relics, the protection and development of intangible cultural heritage and the integrated development of the tourism industry, and to promote cultural inheritance and industrialization through cultural tourism activities such as local organizations, outreach publicity, and exhibition promotion. Special exhibitions of precious cultural relics such as Guo Guo jade, bronze and other domestic and foreign exchange activities have made it a diplomatic messenger, a city business card, a cultural brand, and a tourism image for Sanmenxia.

   5. Focus on building a brand for the development of the cultural tourism industry

   Whether it is an industry or a city, the brand is very important. Building a brand requires not only good resources and a good name, but also great investment and marketing. Xi'an is an ancient capital of the thirteen dynasties. The external perception of it has long stayed in the ancient city, Qinqiang, Muslim Street, and mutton bubble. The house price has always hovered at six or seven thousand yuan, and tourists are much less than Hangzhou and Chengdu. But in the past two years, Xi'an has become an online celebrity city, and its momentum is approaching first-tier cities. Especially in 2018, Xi'an has positioned itself as an international cultural and tourism center city, a hard-tech capital and a Chinese performing arts brand. It spent 20 million yuan to sign a consulting agency, vigorously promoted vibrato strategic cooperation, attracted the attention of countless young people, and rapidly improved Influential nationwide and worldwide.

   Xi'an's Douyin's popularity is only the beginning. The real significance lies in the awakening of brand marketing awareness. It is this awakening that allows Xi'an to win the present and win the future. Sanmenxia needs more awareness of brand marketing. Only in this way can we highlight the encirclement, win opportunities and seek development.

   It should be noted that city brands are different from product brands. It contains more growth factors, products are all-inclusive, and consumer groups are all-round. Therefore, in the early stage of building a city brand, it is most important to choose the main market and main products to build a core marketing line.

   This main line is the creative, technological and cultural tourism festival activities.

   We will take the initiative to use cultural tourism creativity and 4K, 5D, VR, drone, artificial intelligence and other technological means to introduce excellent cultural creativity and design teams to jointly create a cultural tourism creative and planning platform to inspire excellent local cultural characteristics and logos Traditional cultural vitality.

   Relying on major cultural tourism festivals and events, with the Yellow River Cultural Tourism Festival, crossing the mother river, the White Swan International Photography Exhibition, the Yellow River Chorus Arts Festival, and the White Swan Tourism Season as the mainstay, improve the "Four Seasons Cultural Tourism Festival Event Planning Plan" 》, planning and organizing festivals with great social influence, strong economic driving force, and high participation of the masses, so as to “have big events quarterly and new highlights every month and month”, create a brand of cultural tourism festivals and exhibitions, and seek new breakthroughs , Create a new image and achieve new development.

   We must vigorously implement the "White Swan" brand strategy, accurately grasp market demand and consumption trends, develop marketable cultural and tourism products, integrate promotional resources, innovate promotional methods, strengthen destination marketing, and form "all-media publicity, image display, festivals" The five-in-one cultural propaganda and tourism marketing pattern of "events, regional cooperation, and foreign exchange".

   6. Focus on cultural tourism poverty alleviation and rural revitalization

   Industrial poverty alleviation is a measure, and rural revitalization is a goal. The cultural tourism industry plays an irreplaceable and important role in rural revitalization.

   In recent years, our city regards rural tourism and characteristic homestay as the main focus of cultural tourism poverty alleviation and rural revitalization, but it should be noted that very few people go to a place just to stay in the homestay, the homestay is not a single existence, it is to travel with Sightseeing, leisure vacations, special cuisine, folk customs, non-legacy, etc. are combined to strengthen interactivity, participation, and uniqueness, so that it is possible to create brands, enrich content, and boost consumption.

   We must highlight "natural landscape and folk customs, folk taste, folk art, and livelihood", vigorously promote cultural poverty alleviation, tourism industry poverty alleviation, and rural tourism development, plan to build cultural industry characteristic villages and characteristic tourism towns, and plan and promote rural tourism routes. By the end of 2020, the city will create 5 outstanding tourism towns, 20 rural tourism demonstration villages, and 20 automobile trunk demonstration bases (demonstration sites) to ensure that we will not fall behind, leave behind, and lead in the fight against poverty and rural rejuvenation. Look ahead and go forward.

   7. Focus on developing the night economy

   In the "Opinions on Further Enhancing the Potential of Culture and Tourism Consumption" (hereinafter referred to as "Opinions") issued by the General Office of the State Council not long ago, it was pointed out that the night cultural performance market should be enriched, and night dining, shopping, and performing arts in cultural and tourist places should be optimized. Service, encourage the construction of 24-hour bookstores; by 2022, build more than 200 national-level night cultural tourism consumption gathering areas, the scale of night cultural tourism consumption continues to expand. On August 27, the General Office of the State Council issued the "Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption", and also proposed to encourage the close integration of major business districts and special commercial streets with culture, tourism, leisure, etc. Late night business area, 24-hour convenience store and "late night canteen" and other special catering blocks; where conditions permit, can increase investment to create night consumption scenarios and gathering areas, improve night traffic, safety, environment and other supporting measures to improve night consumption convenience Degree and activity. Relevant experts said that the "Opinions" released this time may be my country's first national policy involving the "night economy", and only "extended business hours" and other statements have appeared in the previous relevant policy documents. It can be said that the city's night economy ushered in great opportunities for development.

   Studies have shown that the market players and consumer groups of the night economy tend to be young people, that is, people between the ages of 20 and 40. Therefore, in creating a night economy product system, we must pay attention to consider night projects suitable for young people, such as leisure blocks, digital bars, digital bookstores, digital late night canteens, cultural and creative shops, small theaters, performing bars, e-sports, music and animation, etc. , To create a unique night tourist attraction. Our city should also actively plan and vigorously develop night tourism. First of all, it will make a good start in the three aspects of city night lighting, night tourism attraction and supporting products, night cultural tourism public service and management.

   8. Focus on cultivating large cultural tourism enterprise groups

   Promoting the integration of culture and tourism requires innovative development mechanisms, products, models and paths, accelerating research and development of cultural tourism projects, cultivating cultural tourism enterprises, actively promoting the marketization process, continuously expanding the derivative product chain, building a distinctive new format of cultural tourism, and fostering coverage Comprehensive cultural and tourism enterprises and industrial clusters in the fields of investment, operation, creativity, entertainment, film and television production, etc. To truly achieve this, we must highlight the dominant position of the enterprise, through the formation of large enterprise groups, the use of modern management systems, build investment and financing platforms, and promote the integrated development of cultural tourism.

   Our city has already established a cultural tourism group. The next step is to provide sufficient policies, reserve space, innovate models, speed up cultivation, and promote large-scale development with large enterprises.

   9. Focus on improving the level of cultural tourism services

   The level of cultural tourism services is not only a concrete manifestation of the level of urban construction management, but also can greatly enhance the experience of tourists, a sense of belonging and the sense of happiness and gain of citizens, thereby enhancing the reputation of the city and expanding the influence of the brand So that the people can truly enjoy the fruits of reform and development.

   One is to upgrade and improve on the basis of comprehensively completing the construction of a comprehensive rural cultural center, speed up the construction of urban bookstores, and better serve the masses and tourists.

   The second is to improve the quality of tourism services, make every effort to do the "Sanmenxia Tourism Service Quality Improvement Year" work, and continue to increase tourist satisfaction.

   The third is to accelerate the construction of informatization, promote "Internet + culture + tourism", build and improve a smart culture, smart tourism, smart transportation, and smart emergency response system to intelligently serve tourists and the public, expand consumption areas, and stimulate tourism consumption.

   The fourth is to improve the cultural tourism transportation system, plan to build a tourist distribution center, a tourist bus, a sightseeing bus, guide signs, and six tourist landscapes along the Yellow Ecological Corridor, Weihan Ancient Road, "Three Mountains", Shaoshan, Xiaoqinling, and Lu's. Greenway and supporting facilities for cultural tourism services.

   Fifth, strengthen professional talent training, cultivate a group of literary and artistic creations, cultural creativity, film and television production, professional managers, tour guides, interpreters, waiters, and rural prosperity teams, laying a talent foundation for the integrated development of cultural tourism.

   Sixth, continue to strengthen cultural tourism to benefit the people, promote the price reduction, discounts and free opening of off-season tickets in state-owned scenic spots and cultural venues, and organize activities such as cultural tourism consumption season, consumption month, and digital cultural tourism consumption experience. Encourage the incorporation of cultural tourism consumption into various consumption venues, and build cultural tourism consumption outlets around the masses by relying on community life comprehensive service centers and urban and rural convenience consumption service centers.

   10. Focus on creating cultural broadcasting and tourism development environment

   Explore the establishment of a long-term coordination mechanism, comprehensive supervision mechanism and administrative law enforcement mechanism suitable for the actual integration of cultural and tourism in Sanmenxia, strengthen the inheritance and protection of cultural tourism resources and rational use, strengthen the comprehensive supervision of the cultural tourism market and radio and television, and regulate market operation Order, create a civilized and honest, positive and healthy business environment, and ensure the healthy, orderly and stable and high-quality development of the cultural broadcasting and tourism market.

   Spring breeze rains on the banks of the Yellow River

   We firmly believe that with the correct leadership of the municipal party committee and the municipal government, and the strong support of all sectors of society, the city’s cultural, radio, television, and tourism system cadres and employees will definitely make the culture "live" with a more determined political, historical, and responsibilities. Let the tourism "fire", accelerate the construction of cultural highlands and well-known tourist destinations in the country, strive to write a new chapter in the integration of cultural and tourism development, deepen the "efficiency revolution" in Sanmenxia, develop "three entrepreneurships", reinvigorate the strength of the letter, and create a province Make greater contributions to the new journey of the international regional central city, and better meet the new needs and expectations of the people for a better life.