During the 5th meeting of the Inter-Ministerial Joint Conference on Strategic Emerging Industries Development held by the National Development and Reform Commission, Deputy Director Lin Nianxiu and Vice President Wang Yongsheng of the China Development Bank signed the Strategic Cooperation Agreement on Supporting the Development of Strategic Emerging Industries. According to the agreement, during the "Thirteenth Five-Year Plan" period, the China Development Bank will arrange a total financing of not less than 1.5 trillion yuan, focusing on supporting the implementation of 21 major projects and innovation platforms in the "Thirteenth Five-Year Plan" Construction, and through innovative models such as investment and loan linkage, increase support for innovative SMEs. According to the "Thirteenth Five-Year Plan for National Strategic Emerging Industries Development Plan" issued by the State Council, the above 1.5 trillion yuan financing should be mainly used to: "Innovate the institutional mechanism to promote the development of the sharing economy, establish a regulatory approach that adapts to the development of the sharing economy, and promote The sharing platform enterprises in the fields of transportation, tourism, pension, human resources, daily necessities consumption, etc. develop in a standardized manner, creating a shared economic and cultural atmosphere" and other key areas.

Transition from tourism to residence   

    Ever since people solved the survival problem, they have learned to travel. In ancient times, travel was only the right of a few people. Poor people who had no food and no clothing were unable to talk about travel. They had no conditions and no feelings. At most, they walked out a dozen miles to make relatives.

    In modern society, life is solid, there is mass tourism, this kind of tourism is to play in travel. The initial stage of tourism is of course sightseeing. From non-scenic travel to scenic tourism, it has gone through a man-made scenic spot. This is market-oriented and driven by the interests of operators. At this stage, many scenic spots that existed solely for the purpose of selling tickets emerged, and their typical performance was to blindly go to the artificial landscape instead of turning a corner, looking for differentiation and complementarity, and engaging in business-type products. It should be noted that the attractiveness of landscape and the attractiveness of format are the same tourism products.

    When leisure and vacation tourism appeared, the format became an important product and extended from the format to the night. This requires leisure and slow down, from traveling to staying over.

Well-being: improving the quality of life  

   Well-being tourism is the result of social development. Wang Junkai, a well-known cultural and travel expert, believes that if leisure vacation is a demand for quality of life, then well-being is undoubtedly an improvement in quality of life.

      From this point of view, health care has risen to a very high level for tourism. If travel is for sightseeing, it does not matter whether the scenic area is or not; then tourism corresponds to leisure, and travel corresponds to vacation, and health should be vacation tourism. An important product, and it is likely to become a core product, because well-being is a deep experience of spiritual level derived from the fulfillment of material life and even enjoyment. Compared with leisure, it is no longer a problem of improving the quality of life, but rather Quality of life issues.

Innovative development model

   The National Development and Reform Commission and other eight departments jointly issued the "Guiding Opinions on Promoting the Development of the Sharing Economy", which has pushed the development of the sharing economy on the fast track! In the field of health care, including smart care, ecological care, tourism care, residential care, Under the influence of the sharing economy, various forms of old-age care services such as study tour and old-age care will actively innovate business models and promote the development of the industry through innovation. At the same time, through innovation, the new economic development method of the sharing economy will be truly integrated into the healthy old-age industry. The development of shared enterprise platforms in the fields of tourism and pension will lead the industry and form a new development model!

Idyllic leisure health resort

   As a result, many people in the industry have gradually turned their attention to the countryside , brought wellness and wellness into the pastoral fields, endowed leisure agriculture with new functions, and opened up new ways for the development of leisure agriculture. Therefore, pastoral health has begun to appear in people's eyes.

    Pastoral health is a way of life and leisure that takes rural pastoral life as the living space, farming, farming, and farming as the life content, and agricultural production and rural economic development as the goals of life, to achieve the purpose of returning to nature, self-cultivation, health and wellness, etc. .

Health tourism

       Well-being tourism, as the name implies, is health and wellness tourism. Internationally, it is generally called medical and health tourism.In the past two years, health tourism as an emerging tourism product has become more and more popular. At present, there are more than 100 countries and regions in the world carrying out health tourism. In 2013, the global health tourism industry scale was about 438.6 billion US dollars, accounting for about 14% of the global tourism industry's overall economies of scale. In 2017, it generated revenue of US$678.5 billion, accounting for 16% of world tourism revenue.

    According to the Forecast of the Scale of the Top Ten Investment Hotspot Markets of Great Health, in 2018, the scale of my country's major health industry was nearly 43 trillion yuan, ranking first in the world. It is estimated that by 2020, the total scale of the big health industry will exceed 8 trillion yuan.

Health tourism: on the eve of the outbreak

   However, some sub-sectors including health tourism are still a blue ocean. According to statistics, health tourism accounts for about 1% of the total scale of tourism transactions. In 2015, the total transaction scale of the Chinese tourism market was 4.13 trillion yuan, and the scale of health tourism transactions was about 40 billion yuan.

    At this stage, the health tourism market has a good market environment and huge room for development. In the next 5 years, the market scale of health tourism will show a rapid growth trend, and the compound annual growth rate is expected to reach 20%. The market size in 2020 will be around 100 billion yuan. As a compound industry of health industry and tourism industry, health tourism deserves investors' attention.

Healthy, happy and longevity

       Nowadays, with the improvement of material living standards, people's desire for "health, happiness, and longevity" is becoming stronger and stronger, and simple health care can no longer meet people's pursuit of high-quality life, and the rapid development of leisure tourism, health care Tourism ushered in major development opportunities. At the same time, in the 21st century, China has entered an aging society. China's existing aging population has exceeded 200 million, and it is increasing at an annual rate of nearly 8 million. By 2050, China's elderly population will reach one-third of the total population, and the elderly population is more inclined to health tourism.

Health catering

   According to the forecast analysis, from the regional perspective, the regional health market in the Pearl River Delta region is dominated, radiating overseas Chinese and Asian markets. The consumption is large, and the consumer demand is for medical treatment and longevity; from a gender perspective, the female market is the mainstay, and the health care consumption is large, and the purchasing power of its health care products is strong; from the business market, the consumption of health care and health care is large. The consumption requirements of health catering are higher; consumers pay more attention to the grade specifications of ecological health places, and the consumption is higher.

Main points of rural tourism health construction

    The construction of health care projects pays attention to quality and taste. Without extraordinary tourist environment and interesting and natural experience projects, it is difficult to achieve the purpose of "leisure health care". If you want to make quality and taste, you must pay attention to the integration of various elements in the development process.

1. Integrate the countryside and the countryside

   Agricultural health, with the countryside as the carrier, is divided into three major sections: garden, village and nature. In the village, the carrier should be mainly pastoral, with the village as the secondary, and the nature as the supplement, to achieve the ruralization of the pastoral and the ruralization of the village, and to integrate the village and the pastoral into a whole, especially to build the house to Where the farming is not suitable for farming, the garden is turned into a residential courtyard. For example, planting crops on mountain terraces, building houses on the top of the mountain, and building villages.

2. Connect nature and art

    The integration of nature and art is to keep the original appearance as much as possible, reduce the artificial transformation as much as possible, and reflect the naturalness of the village. At the same time, the design of the pastoral, village and natural environment is more in line with the aesthetic laws and the aesthetic needs of the health care providers, making it more artistic and more quality.

3. Combine health and production

      Through farming, farming and farm work, the goal of keeping in good health is achieved in the goal of agricultural production and rural economic development. Therefore, in the process of keeping in good health, production will be carried out simultaneously. The integration of production and health is the real agricultural health, and achieves the goal of the development of health and agriculture.

Form of idyllic holiday:

1. Leisure vacation, "quiet" maintenance

      Staying away from the verdure and finding a piece of pure land is often the main motivation for tourists to choose idyllic leisure vacations.Therefore, the planning of agricultural recuperation projects should pay attention to the "quiet" of holiday projects, space, atmosphere and architectural style, and it is also inappropriate to use too warm colors visually.

2. Agricultural experience, "dynamic" support

   Farming experience is the main form of combination of agricultural health and leisure tourism in the suburbs. Idyllic farming not only includes rural farming and labor activities, but more importantly, it digs out a series of lifestyles and elements that reflect the origin of life, combining the concept of "dynamic health" to create a rural image that is different from the surrounding scenic areas and has high participation and fun. A strong leisure and health project, which delights the body and mind.

3. Culture nurturing, "harmony" support

    "Uncontested and self-sufficient" is the essence of agricultural culture. The planning and development of related projects must center on the main line of rural culture, shape a complete rural context, consolidate local cultural personality, expand cultural space, from rural architecture and tourism services Facilities, service items, tourism products and other aspects reflect the essence of rural culture and local culture, making it better integrated with the theme of health.

4. Combine fun with labor

   Pastoral wellness is to combine life and labor. As a laborer, tea picking is about the speed, quantity, and quality of tea picking; while life is about pursuing the knowledge of tea picking, labor training, and skills on the basis of maintaining a certain speed, quantity, and quality. Mastering and gaining fun is a kind of daily labor. For more information, please pay attention to the pioneers of agriculture. Therefore, the elements of life should be integrated into the labor scene, such as designing the garden into a landscaped garden, and designing tools into toy-style tools.

Pastoral health, leisure agriculture

    Idyllic health is a new idea and channel for the development of leisure agriculture in the new era. This channel caters to the psychology of contemporary people who pay attention to health, and at the same time makes full use of the good rural natural environment, it is a good way to develop leisure agriculture in the future. To develop leisure agriculture through this approach, it is necessary to pay attention to the quality of the project, integrate various elements, through the creation of external landscapes, products, facilities, etc., as well as the experience of farming and the excavation of culture, starting from Fundamentally enhance the connotation of the project, so as to achieve the purpose of attracting tourists and enhancing the value of leisure agricultural projects.