Sanmenxia is located at the junction of the middle reaches of the Yellow River and the three provinces of Henan, Shanxi and Shaanxi. According to legend, Dayu harnessed the water and split the "Human Gate, Ghost Gate, and God Gate" with a god axe. The Yellow River water was able to flow eastward, and Sanmenxia got its name. The Yellow River runs 206 kilometers through Sanmenxia, forms a watershed area of 9376 square kilometers, and has a wetland area of 28,500 hectares. It is one of the closest cities to the Yellow River in the entire Yellow River Basin. It is an important part of the major national strategy for ecological protection and high-quality development in the Yellow River Basin. The entire Yellow River Basin has extremely important strategic significance in terms of safety, cultural tourism, and ecological protection.

      Sanmenxia has a long history, splendid culture, and rich tourism resources. The Yellow River culture, Yangshao culture, Laozi culture, Guo culture, folk culture, and ecological culture complement each other. The ruins of Yangshao Village, the holy site of Chinese archaeology, the ruins of Miaodigou, the root of Chinese civilization, the Beiyangping ruins group preferred by the “Chinese civilization exploration project”, the only road ruins in the world cultural heritage, the Jiao Ancient Trail, the famous city on the ancient Tang and Han Dynasties Historical and cultural resources such as the city, the Guo Museum of China’s 100 major archaeological discoveries in the 20th century, the mainstay of the immortal spirit symbol of the Chinese nation, the Baolun Temple Tower, the four major echo architectures in ancient China, and the ancient Yellow River Trail along the ancient water transport site are gathered here to create the Yellow River culture The tourist belt laid a solid foundation. Since the “First Sanmenxia International Yellow River Tourism Festival and Yellow River Journey—The First Tour of the National Tourist Route of the Chinese Nation” hosted by the former National Tourism Administration and the Henan Provincial Government in 1992, Sanmenxia held the banner of the Yellow River Tourism around The theme of "Yellow River Civilization", in-depth preparation of the Yellow River article, persistently successfully held the 25th Sanmenxia Yellow River Cultural Tourism Festival, cultivated "crossing the mother river", "Yellow River Chorus" and other brand activities, creating China's largest white swan settlement And scenic spots such as Swan Lake National Urban Wetland Park, Sanmenxia Dam, the first dam of the Yellow River in Wanli, the Hangu Pass of Laozi's writing place, the underground village of Shaanzhou Dikengyuan and the Yellow River Park, the Yellow River Danxia and other high-quality tourism projects, effectively protecting, Inherit and promote the Yellow River culture.

      Sanmenxia has become the core node city of the "Yellow River Tour, Ancient Silk Road, Yellow River Chinese Civilization" national tourism line and "Great Yellow River and Ancient Capital Cultural Tour" inbound tourism hotline. Focusing on cultivating cultural tourism into a new growth pole for urban transformation, innovation and development, Sanmenxia strives to build the "Yellow River Pearl • Swan City" urban cultural tourism brand. The city has 1 world cultural heritage, 12 national key cultural relics protection units, 4 national non-heritage protection projects, 11 traditional Chinese villages, 4 national cultural advanced counties, and 14 4A tourist attractions. In 2019, the city received a total of 47,433,100 tourists from home and abroad, an increase of 15.84% year-on-year, and the total revenue of the tourism industry was 41.019 billion yuan, an increase of 15.97% year-on-year.

      Wu Huifang, Director of the Sanmenxia Culture, Radio, Television and Tourism Bureau, said that in the next step, the Sanmenxia Culture and Tourism Department will carefully study and understand the spirit of the General Secretary Xi Jinping’s symposium on ecological protection and high-quality development of the Yellow River Basin, and accelerate the construction of the Yellow River Cultural Heights and a well-known tourist destination in the country. . One is to tell a good city story and build a Yellow River cultural tourism destination. Actively complete the preparation of the "Sanmenxia City Cultural Tourism Industry Development Master Plan (2019-2030)", with the "two centenary" commemorative activities of the 100th anniversary of the discovery of Yangshao culture, the 100th anniversary of the birth of Chinese archaeology, and the White Swan city brand promotion project as the main line , With "Two Parks Construction (Miaodigou National Archaeological Site Park, Yangshao Village National Archaeological Site Park)" and "Three Zones Creation" (Global Tourism Demonstration Area, 5A-level tourist scenic spot, national-level tourist resort area), Through the implementation of the Yellow River Cultural Tourism Quality Project and the Yellow River Landmark Renaissance Project, the integration of unique Yellow River cultural and tourism resources such as White Swan, Hot Springs, Dikengyuan, Sanmenxia Dam, and Hangu Pass, and the series of unique tourism routes in spring, summer, autumn and winter, create a comprehensive Strong and highly integrated cultural tourism products will further enhance the core attraction and competitiveness of cultural tourism, create a Yellow River cultural tourism destination, and enhance the building of the Yellow River cultural tourism brand.

      The second is to tell the historical stories of the Yellow River well, and to build a cultural brand of "early China" civilization corridor. Promote the "three points and one line" (Miaodigou National Archaeological Site Park, Mianchi Yangshao Village National Archaeological Site Park, Beiyangping Ruins Group Protective Display Project and the Weihan Ancient Road (Shihao Section) Tourist Area Project) and ancillary facilities The construction of the "Early China" civilization corridor, do a good job in the protection and development of cultural relics and the improvement of the construction of museums, strengthen the cooperation between Yangshao Cultural International Research Center, Yellow River Cultural Research Center, and China Roots Cultural Research Center with relevant national and provincial units. In-depth interpretation of Yangshao culture, Huangdi culture, Laozi culture, Guo culture, etc., to create the "root of China, the source of summer" Chinese root pro-cultural brand. 

      The third is to tell the story of the white swan and create an ecological tourism project along the Yellow River. Integrate Swan Lake National Urban Wetland Park, Yellow River Park, Shaanzhou Park, Yellow River Tour, Shaanzhou Dikengyuan, Gaoyangshan Hot Spring and other advantageous resources, further tap and use the "white swan" city cultural signboard, and strive to build Sanmenxia Swan Lake Tourism Resort And strive to create a national-level tourist resort, so that it can become a leading tourist attraction in the Yellow River Basin and even the northern part of China. At the same time, the white swan elements will be implanted into the leisure and cultural city to raise the level of events, festivals and other events related to the white swan, and build infrastructure such as municipal roads, urban sculptures, and landmark buildings related to the white swan, and make it bigger Strengthen the cultural tourism creative industry related to the white swan, create literary and artistic works related to the white swan, and embody the beauty of the city's Yellow River ecology.

      Fourth, tell stories of festivals and enhance the influence of the Yellow River cultural tourism brand. Incorporate the strategic opportunity of jointly building the “Belt and Road”, strengthen cooperation with the Yellow River Journey Tourism Alliance along the Yellow Nine Provinces (Districts), Xi’an-Tianshui Economic Zone, the Central Plains City Cluster Tourism Alliance, and the “Belt and Road” Urban Tourism Alliance to achieve customer sources Mutual delivery and travel sharing. Innovate and plan high-level, high-standard, and influential Sanmenxia Yellow River Cultural Tourism Festival, Chinese Characteristic Tourism Commodities Expo, China Sanmenxia Natural Ecology International Photography Exhibition, Yellow River Chorus Art Festival, Crossing Mother River and other multi-industry integration event marketing activities, so that These festivals will really become a good channel and a big platform to promote ecological protection and high-quality development of the Yellow River. Fifth, tell stories of folk culture and cultivate the Yellow River cultural industry. Create a brand of tourism performing arts with strong local characteristics and cultural heritage around the Yellow River culture. Strengthen the excavation of cultural and tourism creative products and folk crafts, design and manufacture cultural and creative products such as white swans and yellow river inkstones, and tourism commodities, and promote intangible cultural heritage such as Tao Qing shadow puppets, Shaanxi paper-cuts, and animation, film, television, vibrato, and web The development and application of theme images such as the Yellow River culture and white swan ecology will enhance the living inheritance of traditional folk culture and improve the memory, emotion and regional identity of the Yellow River culture.